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Found Clearly audits Found Clearly: our visibility baseline

By Denys KharkovskyyFounder & AI Search Strategist, Found ClearlyUpdated 3 min read

On July 22, 2026, the public pages we tested loaded over HTTPS, and the HTTP and www versions redirected to the main homepage, so search engines could reach the site. We found flat sitemap dates and missing service markup, fixed both, and published this dated baseline to compare later results against.

We sell visibility work, so we show our own starting point. This is it: a dated self-audit of our own site. If you'd rather check your own company first, our local SEO checklist for home service companies is the place to start.

Baseline date: July 22, 2026. This page records what we checked and what we changed.

What we checked

From outside the app, we requested the live homepage, four core audit pages, the Texas page, the Insights hub, robots.txt and the XML sitemap. We looked at status codes and redirects, then checked the website visibility audit page for its canonical URL, indexing directives, metadata and JSON-LD types.

Canonical host and redirects

  • https://foundclearly.com/ returned 200 without a redirect.
  • http://foundclearly.com/ returned a permanent 308 redirect to the HTTPS apex homepage.
  • https://www.foundclearly.com/ returned a permanent 308 redirect to the HTTPS apex homepage.
  • Each tested canonical marketing page returned 200 directly.
  • The website visibility audit declared its own final HTTPS URL as canonical and did not emit a noindex meta directive.

Crawler access and sitemap

Our robots.txt allowed crawling of the public site and pointed to the sitemap. It blocked account, admin, API, tokenized report and preview paths. That's on purpose: nobody should land on a private app page from search.

The sitemap returned 200 and listed 31 public URLs. But it gave every URL the same July 11 modification date, even though the pages had changed on different days, so the dates told search engines nothing useful.

Structured information

The audit page we tested had Organization, FAQPage and BreadcrumbList JSON-LD. The logo still pointed to an older icon. Our service area included a made-up 'Worldwide (remote)' place. And the four audit pages had no Service markup describing the audit itself.

What we changed from the baseline

  • Replaced the organization logo reference with a stable 512-by-512 ImageObject.
  • Added WebSite markup for the Found Clearly site name, domain alternate name, canonical URL and publisher.
  • Added Service markup to each of the four audit pages: website visibility, local SEO, AI search visibility and website clarity.
  • Removed the synthetic worldwide place from general service-area structured data.
  • Changed the sitemap to use explicit editorial dates for static and industry pages and each article's own dateModified value.
  • Kept private routes out of the sitemap and disallowed them in robots.txt.

What each check tells you

  • A 200 response shows the server returned the page. Indexing is a separate step, which URL Inspection in Google Search Console or Bing Webmaster Tools shows.
  • A sitemap lists your pages and the date each one changed, so crawlers can see what changed and when.
  • Valid structured data labels the page's details in a standard format, and Google uses it for some special results.

Where we stood on July 22: search engines could reach every page we tested.

How this record will be updated

We'll keep this baseline as it is and add dated follow-ups below it. Each one shows its date and our own record or a source you can open.

What changed

  • — We shortened the summary and rewrote the text in plainer words. The July 22 data is unchanged.
  • — We rewrote the summary, the notes on each check, the FAQs and the section on how this record is updated. The July 22 data is unchanged.

Primary sources

  1. Google Search Central: Sitemaps overview
  2. Google Search Central: Structured data policies
  3. Bing Webmaster Tools: URL Inspection

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FAQ

Related questions

Who ran this audit?

We did, on our own website. It's a first-party, dated baseline, and the checks are public requests anyone can repeat on our site or theirs.

How do I check whether a page is indexed?

Use URL Inspection in Google Search Console or Bing Webmaster Tools. A 200 response shows the server returned the page; URL Inspection shows whether it's indexed.

Why publish a baseline?

So hindsight can't rewrite the starting point. A dated record gives later indexing, impressions, mentions and leads something to compare against.