Why don't you publish 30 AI articles a month?+
We don't sell article volume. We fix the pages, profiles, listings and reviews AI assistants actually read, and we write a few pages that show real experience. Web-wide brand mentions correlate far more with AI visibility than page count (Ahrefs, 75,000 brands, 2025). Google's spam policies also count mass-produced pages made to manipulate search as scaled content abuse when they add no value, whether or not AI wrote them. So we build fewer, better pages from your real jobs, spend the rest of the month on your profile, reviews, listings, mentions and video, and count every item we ship.
Is there a contract?+
A short order form, with no minimum term. Plans run month to month: cancel any time by email, and the plan stops at the end of the month you've paid for. Month one is setup (listings, your Google Business Profile, review requests, critical site fixes), and in month three you get a written before-and-after comparison. You can also prepay: six months upfront saves 10%, and twelve months saves 15%. On Growth that's $6,750 or $12,750.
What happens after I sign up?+
Month one is setup: a 45-minute kickoff call, manager access to your Google Business Profile (you stay the owner), a full audit and your day-0 baseline of buyer questions, a profile and listings cleanup, your review-request setup and the critical website fixes. From month two, the full monthly plan runs. In month three, we put the same questions to the same AI assistants and re-audit the same site, so you see what changed, measured the same way. There's no minimum term: you can stop at the end of any month.
What if you miss something in my plan?+
Every item in your plan has a credit value. If we miss one, its credit comes off your next invoice without you having to ask. If it was your last month, we refund it instead. Items marked "at most" or "as needed" have no credit value: we do them when there's a real need, like a technical fix your site needs or a clip you've filmed. If something is waiting on you, like access, photos or an approval, it moves to the next month, and we tell you in writing what we're waiting for.
Which plan is right for me?+
Starter fits one location with an average job of about $500–$2,500, like plumbing, electrical, fencing or concrete. Growth fits one location with an average job of $2,500 or more, like windows and doors, siding, bath remodeling or roofing. Leader fits 2–3 locations or metros, several service lines you want to grow at once (like windows, siding and roofing), or one large operation. Custom (from $5,000/mo) fits 5+ locations, or an owner-led group that decides its own marketing. Move up to Leader when you open a second location or want several service lines growing at once. If you're not sure, book a free 30-minute strategy call. We'll tell you which plan fits, even if the answer is "not yet."
Can I start with a one-time project instead?+
Yes. The Found Sprint is $1,500 fixed, with no subscription: up to 10 prioritized fixes from your report on your site, your Google Business Profile reviewed and corrected, and a before-and-after re-audit. It's done within 30 days once we have access and agreed scope, with one revision round. More than 10 fixes becomes a monthly plan or a written quote. If you move to a plan within 30 days, the work the Sprint already did counts toward your first month's setup.
How does the $149 credit work?+
The Expert Action Plan ($149) is the do-it-yourself option: the complete report plus one 30-minute working session on what to fix first. If you start any monthly plan, or a Found Sprint, within 30 days of buying it, the $149 comes off your first month or the Sprint price, once per business. If you later rebuild your website with us, any paid report you haven't already credited to a plan or a Found Sprint comes off the project price. You don't need a report to start a plan: you can go straight from the free check to a free 30-minute strategy call.
Can I change plans?+
Yes. You can upgrade or downgrade any time, and the new price starts on your next billing date. We don't offer pauses; if you need to slow down, Starter is the lighter option, and you can cancel any time.
What does AI search optimization cost?+
In our plans it isn't a separate line item: Google, Google Maps and AI answers are one job, in every plan from $750/mo. Some agencies sell AI search as a separate add-on on top of SEO; we don't.
Do you offer refunds?+
Plans are billed monthly in advance. Missed work is always made good: if we miss a listed deliverable, its credit comes off your next invoice, or we refund it if it was your last month. Prepaid terms (6 or 12 months) aren't refundable, except for delivery credits we can't apply to a future invoice, which we refund. Full details are in our Terms.