Local SEO & Google Business Profile for home service companies
Local SEO is the work that helps a service business show up when nearby customers search Google and Google Maps: the map pack, your Google Business Profile, your reviews, your listings and your service pages. It's also the foundation AI assistants read when they recommend a local company.
Business websites supply 42% of the ~1.97M citations in local AI answers (ChatGPT, Google AI Mode, AI Overviews); Google Business Profile ~29%.
Source: BrightLocal local AI visibility study · (opens in a new tab)
Published prices · Month to month, cancel any time · Every plan item except the as-needed ones has a credit value
61%
61% of consumers started their most recent local search on Google Search or Maps; 75% used more than one channel.
72%
75% of consumers pick a local business within 30 minutes; 72% compare three or fewer.
52%
52% of local searchers looked at a business and quietly decided not to contact it.
Most customers compare a handful of companies and decide fast. If your profile, reviews or site raise a doubt, they move on without calling.
Your profile is often the first thing a customer sees, and one of the main sources AI assistants use. Every month we check and fix:
Based on the 12 listing checks in our audit.
Every month we post real job photos and updates to your profile. We do it because it helps a customer decide, not because posts move rankings.
One clear page for each service you really offer. Service-area pages only where you've done real jobs, with details that are true for that area. Every page answers the customer's question in the first two sentences.
For trades and home services, star ratings and review counts carry more weight than in any other industry, and 36% of trade customers weigh clear pricing or deals (vs 30% overall).
Source: BrightLocal consumer search behavior study · (opens in a new tab)
97% of consumers read reviews for local businesses, using about six review sites on average; the share using Google for reviews fell from 83% (2025) to 71% (2026).
Source: BrightLocal Local Consumer Review Survey · (opens in a new tab) · n=1,002 US adults
47% of consumers won't use a business with fewer than 20 reviews.
Source: BrightLocal Local Consumer Review Survey · (opens in a new tab)
80% of consumers are more likely to use a business that responds to all of its reviews; 89% expect owners to respond.
Source: BrightLocal Local Consumer Review Survey · (opens in a new tab)
We set up a simple way to ask every customer for a review, and we draft replies to every new one. We never filter who gets asked, never offer rewards for reviews, and never write reviews ourselves.
Bing Places, Apple Business, Yelp, BBB, Angi, Nextdoor and your trade's directories. When your name, phone, hours and services match everywhere, both Google and AI assistants can trust what they read.
We also keep your credentials in sync (manufacturer dealer locators, trade associations, state license records) and nominate you for "best of" lists that are earned. We never buy "Top 3" placements.
Pages that swap one city name for another are what Google calls doorway pages. They can hurt more than help. We build service-area pages only where there's something real and specific to say.
The profile, reviews, listings and pages that win you a spot on Google Maps are the same sources AI assistants read. So every plan covers both, and you get one monthly report.
Month to month, cancel any time.
Our research starts in Texas. We work with home service companies anywhere in the US.
$750/mo
Best for: One location with an average job of about $500–$2,500, like plumbing, electrical, fencing or concrete.
What's included
More reasons for Google Maps and AI assistants to name you for your biggest jobs: 14 items shipped every month, plus an in-depth AI interview session.
$1,250/mo
We confirm scope and start date on the call. No payment until then.
Best for: One location with an average job of $2,500 or more, like windows and doors, siding, bath remodeling or roofing.
What's included
$2,500/mo
Best for: 2–3 locations or metros, several service lines you want to grow at once (like windows, siding and roofing), or one large operation.
What's included
Our plans that include local SEO start at $750/mo; a one-time Found Sprint is $1,500 fixed. Prices are published on our pricing page.
Google ranks local results on relevance, distance and prominence. We improve what's in your control: your profile, reviews, listings and pages.
Not if you serve customers at their location. You can hide your address and set a service area. We never create a listing for an address you don't have.
No. We work on what's in your control: your Google Business Profile, website, reviews and listings. Those are what Google Maps and AI answers draw on.
Only where you have real jobs and something specific to say. Pages that only swap the city name can hurt more than they help.
61% of consumers started their most recent local search on Google Search or Maps; 75% used more than one channel (BrightLocal, 2026). Business websites supply 42% of the ~1.97M citations in local AI answers (ChatGPT, Google AI Mode, AI Overviews); Google Business Profile ~29% (BrightLocal, Sept 2026). Only about 8% of local-intent searches show an AI Overview, versus about 21% of all keywords (Ahrefs, 146M desktop SERPs, Sept 2025). Google is still where most local searches start, and your website and Google profile are what AI reads.
Ask every customer the same way, make leaving a review easy, and reply to every one. We never filter who gets asked, offer rewards or write reviews ourselves.