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For home service companies

Local SEO audit: can customers find you on Google and Maps?

We check your Google Business Profile, listings, reviews and service pages the way Google and your customers see them, and list the fixes in the order to do them.

A local SEO audit asks whether Google can read and list your service pages (crawl and index them). It checks that your titles and headings make each page's job clear, and that your name, phone, hours and service area match everywhere. It also looks for technical problems holding the site back.

We flag things like a stray noindex tag, a missing sitemap, thin or duplicate service pages, mismatched listings or wrong schema, each with the page it's on and the fix. If you'd rather not do the fixes yourself, we can fix it for you: a one-time Found Sprint (up to 10 prioritized fixes within 30 days) or a monthly plan.

61% of consumers started their most recent local search on Google Search or Maps; 75% used more than one channel.

Source: BrightLocal consumer search behavior study · (opens in a new tab)

52% of local searchers looked at a business and quietly decided not to contact it.

Source: BrightLocal consumer search behavior study · (opens in a new tab)

Part of the full website audit, which checks Google, Maps, AI answers and customer clarity together.

What we check

What this audit looks at

Found

Search & Local SEO

  • Crawlability, indexability, sitemaps & robots
  • Titles, headings, and on-page structure
  • Local signals: consistent name, address & phone (NAP), service areas & Google Business Profile
  • Where you show in Google Maps for your trade and city
  • Page speed and core technical health
  • Schema / structured data coverage

Sample findings

The kind of problems we find

Illustrative examples. Every real finding names the page, the evidence and the fix.

Critical

Your service pages are hidden from Google

One stray setting tells Google to skip your main service pages. They can't show up in search until it's fixed and Google reads them again.

High

Google can't confirm where you work or who to trust

Your business details and service area don't match across the web, so Google has a harder time tying your site to the right business and city.

What it costs

  1. Free AI visibility check$0a hand review of your website and Google Business Profile, with your first fixes
  2. Complete Visibility Report$49every finding with its evidence, and a fix list in priority order
  3. Expert Action Plan$149the same report + a 30-minute consultation, for owners who'll make the fixes themselves
  4. Found Sprint$1,500 fixedup to 10 prioritized fixes, done for you within 30 days
  5. Or a monthly planfrom $750/moMonth to month, cancel any time

Have us fix it

Our local SEO work fixes your profile, reviews, listings and service pages every month. AI assistants read the same sources.

Questions owners ask

What does a local SEO audit check?

Whether Google can crawl and index your service pages, and how your titles, headings and page structure read. Whether your name, phone and service area match your Google Business Profile and listings. Your technical health, page speed and structured data. Every issue comes with the page it's on and the fix.

Why isn't my business showing up on Google?

Common causes include a setting that tells Google to skip a page, pages that haven't been indexed, business details that don't match across listings, thin or duplicate service pages, weak internal links, or slow pages. The audit shows which of these are present on your site.

Is there a free local SEO audit?

Yes. Start with the free AI visibility check: a first look at your Google Business Profile and the most important local fixes. The $49 report covers every check on up to 10 priority pages.

Get my free AI visibility check

Published method

Read our checklist before you buy

Our checklist of local visibility signals is published in full, free to run yourself. If you'd rather do the work in-house, take it.

See where you stand on Google and Maps

Start with the free check: a first look at your Google Business Profile and the most important local fixes.

Free. No card, no call. We review your website and Google Business Profile by hand and usually email your first fixes within two business days.

Evidence you can check. Public prices, month to month.