Sample report

What your report looks like

An illustrative example for a fictional local HVAC company. Your real report includes page-level evidence behind every score and a prioritized action plan tied to specific pages.

Lone Star Heating & Air

lone-star-hvac.example · Austin, TX (fictional)

Illustrative sample
58Weak

Found

Search & Local SEO

34Critical

Understood

AI Visibility

71OK

Chosen

Customer Clarity & Conversion

Executive summary

This fictional site is stronger on customer clarity than on search accessibility or AI-readiness. Its core service pages are blocked from indexing, and important service information is hard for machines to retrieve. The Understood score measures website readiness; it does not show whether a specific assistant mentions the business.

Google Business Profile — checked (dated)

When we have checked your Google listing, the report includes a dated block of factual listing checks — status, website link, phone consistency, opening hours, reviews and photos — shown separately from the three pillar scores and never counted into them. Listing data comes from Google, labeled with the date it was checked.

Top priority fixes

FoundCritical

Your service pages are hidden from Google

A single stray setting is telling Google to skip your core service pages, so those pages are not eligible to appear in search until the setting is corrected and the pages are crawled again.

FoundHigh

Google can't confirm where you work or who to trust

Inconsistent business and service-area information can make it harder for search systems to connect the website with the correct entity and market.

UnderstoodHigh

Your services are difficult for machines to interpret

Your services live inside images and a slider. Search and AI systems may miss or misread that information, reducing the evidence available when they assemble an answer.

UnderstoodMedium

Nothing answers the questions buyers ask

Clear answers to real buyer questions give search and AI systems useful passages to retrieve and give customers a faster path to a decision.

ChosenHigh

Visitors can't tell what to do next

There is no obvious phone number or quote path before a visitor has to scroll, which adds friction for someone ready to make contact.

ChosenMedium

Nothing reassures a first-time visitor

Reviews and credentials are buried, leaving a first-time visitor with less evidence when comparing your business with other options.

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