For home service companies
Website clarity audit: why visitors leave without calling
We look at your site the way a first-time visitor does on a phone: is it clear what you do and where, is there proof, and is calling or requesting a quote easy?
This audit doesn't replace analytics. Analytics show where real visitors leave; the audit shows the confusion and friction anyone can see on the page, and what to change.
We review your main action (call, form or booking), your proof (reviews, photos, licenses), how the site works on a phone, and how clearly you handle pricing or quotes. If you'd rather not do the fixes yourself, we can fix it for you: a one-time Found Sprint (up to 10 prioritized fixes within 30 days) or a monthly plan.
52% of local searchers looked at a business and quietly decided not to contact it.
Source: BrightLocal consumer search behavior study · (opens in a new tab)
54% of consumers visit a business's website after reading positive reviews, up from 32% in 2019.
Source: BrightLocal Local Consumer Review Survey · (opens in a new tab)
75% of consumers pick a local business within 30 minutes; 72% compare three or fewer.
Source: BrightLocal consumer search behavior study · (opens in a new tab)
Part of the full website audit, which checks Google, Maps, AI answers and customer clarity together.
What we check
What this audit looks at
Chosen
Customer Clarity & Conversion
- 5-second clarity: what you do, for whom, where
- An obvious primary action (call, form, booking)
- Trust signals: your Google rating and reviews next to competitors, proof, credentials
- Mobile conversion & form friction
- Pricing / quote path clarity
Sample findings
The kind of problems we find
Illustrative examples. Every real finding names the page, the evidence and the fix.
Visitors can't tell what to do next
There's no phone number or quote button until you scroll. Someone ready to call has to go looking for it.
Nothing reassures a first-time visitor
Reviews and credentials are buried, so a first-time visitor comparing you with other companies has less reason to pick you.
What it costs
- Free AI visibility check$0a hand review of your website and Google Business Profile, with your first fixes
- Complete Visibility Report$49every finding with its evidence, and a fix list in priority order
- Expert Action Plan$149the same report + a 30-minute consultation, for owners who'll make the fixes themselves
- Found Sprint$1,500 fixedup to 10 prioritized fixes, done for you within 30 days
- Or a monthly planfrom $750/moMonth to month, cancel any time
Have us fix it
Growth and Leader plans include conversion fixes every month: a clearer offer, an easier way to call or ask for a quote, and proof where the decision happens.
Questions owners ask
Why does my website get traffic but no calls?
Common causes are an unclear offer, a phone number or quote form that's hard to find, weak proof, friction on mobile, or visitors landing on a page that doesn't match what they searched for. An audit finds the problems anyone can see on the page; analytics show where real visitors actually leave.
What makes a contractor website convert?
Saying clearly what you do, for whom and where; one obvious main action; proof close to the decision (reviews, job photos, licenses); a fast, easy mobile experience; and a clear path to a price or quote. The audit scores those visible elements; it can't show real visitor drop-off without analytics.
Can I get a free look at my website first?
Yes. Request the free check and we'll include the first clarity issues we see on your homepage. For a full review of your key pages, the $49 report covers up to 10 of them.
Published method
Read our checklist before you buy
Our checklist of local visibility signals is published in full, free to run yourself. If you'd rather do the work in-house, take it.
See what a first-time visitor sees
Start with the free check, and we'll include the first clarity issues we see on your homepage.
Evidence you can check. Public prices, month to month.