How it works
How it works: check, fix the basics, then grow every month
No long contract to decode. Here's what happens, in order.
If you'd rather talk first: Book a free 30-minute strategy call
Check where you stand
Start with a free AI visibility check: we review your website and Google Business Profile by hand and email your first fixes. To see who AI names for your service in your city, get the $49 report, which runs those buyer questions for you. Or book a free 30-minute strategy call and we'll look them up together.
- Where your Google Business Profile and website fall short
- Your directional Found / Understood / Chosen scores
- The first fixes worth making
Fix the basics (month 1)
Every plan starts here. We run your baseline, clean up your Google Business Profile and listings, fix what's broken on your site, and set up a simple way to ask every customer for a review. In month 3 you get a written before-and-after comparison.
- Baseline: buyer questions through the AI assistants we test (currently ChatGPT, Claude and Perplexity) vs the competitors you name
- Profile, listings and critical site fixes
- Review requests to every customer, with no filtering
Grow, month by month
Then the steady work: pages built from your real jobs, reviews and replies, and mentions in the places AI reads. Growth and Leader add short-video scripts, and we edit and post the clips you film. Each month, extra effort goes to whichever score is weakest.
- Answer-first pages from real jobs
- New placements on the sites AI assistants cite, an AI interview session every month (basic on Starter) and video scripts on Growth and Leader
- A plain-English report every month
How your plan starts
The same order for every plan. What changes between plans is how much gets done each month.
Week 1
A 45-minute kickoff call. You give us manager access to your Google Business Profile (you stay the owner), your website or your web person, Search Console and Bing Webmaster Tools. Together we agree on the competitors and the buyer questions.
Weeks 1–2
Baseline: a full audit and your first run of buyer questions through the AI assistants we test (currently ChatGPT, Claude and Perplexity), plus a record of the top 3 on Google Maps for your main searches.
Weeks 2–4
Setup fixes: profile categories and services, listings that disagree, critical website issues, and your review system.
Month 2
The full plan runs: pages from your real jobs, listings, reviews, new placements on the sites AI assistants cite (one a quarter on Starter) and an AI interview session each month, basic on Starter and in depth on Growth and Leader. Growth and Leader also add a short-video script each month.
Month 3
Your before-and-after: we put the same questions to the same AI assistants and re-audit the same site, then walk you through a written comparison on a 45-minute call.
After that
Every month, extra effort shifts to whichever score is weakest.
No minimum term. Month to month, cancel any time.
What we need from you
Access to your Google Business Profile and website, 10–15 minutes a month (a voice note is fine), photos from real jobs, and a yes or no on each new page within five business days. That's what makes the pages worth reading, and no content farm can fake it.
What we promise
- The work listed in your plan, every month
- A plain-English report of what shipped
- The same measurement method every month
- A written before-and-after in month 3
- Month to month, cancel any time
What we won't do
Some tactics get quick attention and cost you later. We don't use them, for you or for ourselves.
- No mass-produced AI articles or copy-paste city pages. We publish fewer pages, built from your real jobs and your customers' real questions.
- No fake reviews, no review gating and no paid-for reviews. We ask every customer the same way, not only the happy ones, and never trade a discount for a review.
- No fake posts, fake offices or fake profiles. Not on Reddit or Quora, not on Google Maps. When we take part in a discussion, we say who we are.
- No bought links, no parasite pages and no paid "best of" spots. That includes self-ranked "best agency" lists. Google's spam policies cover all of these.
- No charging for work we miss. Every item in your plan, except the as-needed ones, has a credit value. If we miss one, its credit comes off your next invoice, or, if it was your last month, we refund it.
- No hidden prices and no fake urgency. Every plan price is on our pricing page.
Start with step one. It's free.
Tell us your website, trade and city. We'll review your website and Google Business Profile by hand and email your first fixes.
If you'd rather talk first: Book a free 30-minute strategy call
How we measure