For local service businesses
Website visibility audit for local service businesses
One report reviews whether your website can be found by search engines, understood by AI assistants, and evaluated clearly by real customers—then we can implement the agreed priorities.
A website visibility audit answers one question three ways: can search engines access and interpret the important pages, can AI-assisted systems retrieve clear facts about the business, and can a prospective customer understand the offer and next step? We review all three on the same site and identify the strongest and weakest evidence.
You get one plain-English report—a 0–100 score for Found (search), Understood (AI), and Chosen (clarity), each tied to specific pages and observations—plus a prioritized list of what to investigate or fix first. After an agreed implementation scope, we re-audit the same site using the same method and document what changed.
What we check
Across search, AI, and customer clarity
Found
Search & Local SEO
- Crawlability, indexability, sitemaps & robots
- Titles, headings, and on-page structure
- Local signals: consistent name, address & phone (NAP), service areas & Google Business Profile
- Page speed and core technical health
- Schema / structured data coverage
Understood
AI Visibility
- Entity clarity: who you are, what you do, where
- Explicit services & service-area content
- Answer-ready, citable content structure
- Structured data AI systems can parse
- Technical access for AI crawlers
Chosen
Customer Clarity & Conversion
- 5-second clarity: what you do, for whom, where
- An obvious primary action (call, form, booking)
- Trust signals: reviews, proof, credentials
- Mobile conversion & form friction
- Pricing / quote path clarity
Sample findings
The kind of issues we surface
Illustrative examples — every real finding names the page, the evidence, and the fix.
Your service pages are hidden from Google
A single stray setting is telling Google to skip your core service pages, so those pages are not eligible to appear in search until the setting is corrected and the pages are crawled again.
Google can't confirm where you work or who to trust
Inconsistent business and service-area information can make it harder for search systems to connect the website with the correct entity and market.
Your services are difficult for machines to interpret
Your services live inside images and a slider. Search and AI systems may miss or misread that information, reducing the evidence available when they assemble an answer.
Nothing answers the questions buyers ask
Clear answers to real buyer questions give search and AI systems useful passages to retrieve and give customers a faster path to a decision.
Visitors can't tell what to do next
There is no obvious phone number or quote path before a visitor has to scroll, which adds friction for someone ready to make contact.
Nothing reassures a first-time visitor
Reviews and credentials are buried, leaving a first-time visitor with less evidence when comparing your business with other options.
Questions people ask
Straight answers
What is a website visibility audit?
It is a single evidence-based review of three website questions: can search engines crawl and interpret the pages, can AI-assisted systems retrieve clear business information, and can a prospective customer understand the offer and act? Each area gets a 0–100 diagnostic score with the pages and evidence behind it.
How is this different from a regular SEO audit?
SEO—being eligible to appear and compete in search—is one of three parts. A visibility audit also checks whether the website provides clear information for AI-assisted retrieval and whether a human visitor can understand the offer and next step.
What does the audit cost, and what do I get?
Start with a free visibility snapshot of your directional scores and first issues — no card required. The $49 Complete Visibility Report gives you every finding, the evidence, and a fix list ordered by what it is costing you, across up to 10 priority pages. The $149 Expert Action Plan adds a 30-minute working session on which single change is most likely to bring you customers.
Go deeper by discipline
Three audits, one visibility picture
Each pillar has its own focused audit — start with the one that worries you most.
Found
Search & Local SEO
Can Google and Bing find, crawl, and rank your pages?
View the auditUnderstood
AI Visibility
Can AI assistants understand and describe your business?
View the auditChosen
Customer Clarity & Conversion
Can a real customer understand your offer in five seconds — and act?
View the auditPublished method
Read the checks before you buy them
The signals behind this audit are published in full, free to run yourself. If you would rather do the work in-house, take them.
The Local Visibility Signal Catalogue
All 36 signals across the three pillars, each with a definition, the cost of failing it, and a free self-check.
Read the methodThe AI Visibility Benchmark
The measurement protocol behind the Understood score — prompts, rubric, and session rules, free to run yourself.
Read the methodSee all three directional scores
Request directional Found / Understood / Chosen scores and your first issues, usually emailed within two business days.
Evidence-based scores, not guarantees.