For home service companies

Website audit for home service companies: Google, Maps and AI in one report

One report answers three questions: can Google and Maps find you, can AI assistants understand you, and do visitors trust you enough to call?

We run all three checks on the same pages, so you can see where your evidence is strong and where it's thin.

You get one plain-English report with a 0–100 score for Found (search), Understood (AI) and Chosen (clarity), each tied to specific pages and evidence. The fix list says what to fix first. If you'd rather not do the fixes yourself, we can fix it for you: a one-time Found Sprint (up to 10 prioritized fixes within 30 days) or a monthly plan.

Get my free AI visibility check See plans & pricing

Business websites supply 42% of the ~1.97M citations in local AI answers (ChatGPT, Google AI Mode, AI Overviews); Google Business Profile ~29%.

Source: BrightLocal local AI visibility study · Sep 2026 (opens in a new tab)

61% of consumers started their most recent local search on Google Search or Maps; 75% used more than one channel.

Source: BrightLocal consumer search behavior study · Jul 2026 (opens in a new tab)

What we check

Search, AI answers and customer clarity

Found

Search & Local SEO

Crawlability, indexability, sitemaps & robots
Titles, headings, and on-page structure
Local signals: consistent name, address & phone (NAP), service areas & Google Business Profile
Where you show in Google Maps for your trade and city
Page speed and core technical health
Schema / structured data coverage

Understood

AI Visibility

Your business facts: who you are, what you do, where
Explicit services & service-area content
Pages that answer buyer questions directly
Schema that matches what's on the page
AI crawlers can reach your pages
How often AI assistants name you for your buyers' questions

Chosen

Customer Clarity & Conversion

5-second clarity: what you do, for whom, where
An obvious primary action (call, form, booking)
Trust signals: your Google rating and reviews next to competitors, proof, credentials
Mobile conversion & form friction
Pricing / quote path clarity

Sample findings

The kind of problems we find

Illustrative examples. Every real finding names the page, the evidence and the fix.

Critical

Your service pages are hidden from Google

One stray setting tells Google to skip your main service pages. They can't show up in search until it's fixed and Google reads them again.

High

Google can't confirm where you work or who to trust

Your business details and service area don't match across the web, so Google has a harder time tying your site to the right business and city.

High

Google and AI assistants can't read your services

Your services are listed inside images and a slider. Google and AI assistants may miss or misread them, so they have less to go on when they put an answer together.

Medium

Nothing answers the questions buyers ask

When a page answers a real buyer question plainly, Google and AI assistants have something to quote, and customers can decide faster.

High

Visitors can't tell what to do next

There's no phone number or quote button until you scroll. Someone ready to call has to go looking for it.

Medium

Nothing reassures a first-time visitor

Reviews and credentials are buried, so a first-time visitor comparing you with other companies has less reason to pick you.

What it costs

Free AI visibility check$0a hand review of your website and Google Business Profile, with your first fixes
Complete Visibility Report$49every finding with its evidence, and a fix list in priority order
Expert Action Plan$149the same report + a 30-minute consultation, for owners who'll make the fixes themselves
Found Sprint$1,500 fixedup to 10 prioritized fixes, done for you within 30 days
Or a monthly planfrom $750/moMonth to month, cancel any time

Have us fix it

The audit shows what's wrong. Our monthly plans fix your Google Business Profile, reviews, listings and pages for Google, Maps and AI answers at the same time. Every month, you see what changed.

Questions owners ask

What does a website audit for a home service company check?

It checks three things on the same site. First, whether Google can crawl and understand your service pages. Second, whether AI assistants can find clear facts about who you are, what you do and where you work. Third, whether a first-time visitor can see your offer, your proof and how to call. Each area gets a 0–100 score, with the pages and evidence behind it.

How is this different from a regular SEO audit?

A regular SEO audit checks whether you can show up in search. Here that's one part of three. This audit also checks whether your site gives AI assistants clear facts to work with, and whether a homeowner who lands on it understands your offer and knows how to reach you.

Is there a free website audit?

Yes. The free check is a first look at your website and Google Business Profile, usually emailed within two business days. The full audit, including what AI assistants say about you, is the $49 report, or $149 with a 30-minute consultation.

Get my free AI visibility check

One part at a time