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Bing says your page is a redirect. Is that actually a problem?

By Denys KharkovskyyFounder & AI Search Strategist, Found ClearlyUpdated 2 min read

A URL that redirects isn't supposed to be indexed as a normal page. Inspect the destination Bing shows you instead. If that final URL returns 200, allows indexing, has a canonical pointing to itself and is the one in your sitemap, the redirect is most likely working as it should.

Bing Webmaster Tools words this more scarily than it needs to: ‘URL cannot appear on Bing.’ That applies to the exact URL in the inspection box. It doesn't mean the destination, the domain or the rest of your site is blocked.

One homepage can have four URLs

To a person, http://example.com, https://example.com, http://www.example.com and https://www.example.com all look like the same website. To a crawler, they're four URLs. A clean setup picks one and permanently redirects the other three to it. When the redirects are right, our local SEO checklist for home service companies covers the rest of your local search setup.

If https://www.example.com redirects to https://example.com, Bing is correct not to index the www version. Inspect https://example.com next.

Check the destination, not the signpost

  1. Copy the destination URL shown by Bing.
  2. Inspect that exact destination in the Live URL tab.
  3. Confirm the response is 200 rather than another redirect.
  4. Check that crawling and indexing are allowed.
  5. Confirm the canonical points to the same final URL.
  6. Make sure internal links and the sitemap use the final URL too.

Why the dashboard can look out of date

The inspection card shows the last crawl date. If you fixed something after that, the old result stays until Bing fetches the page again. Bing also notes that its Live URL test doesn't follow a redirect, so inspect the destination as its own URL.

When to investigate further

  • The final destination creates another redirect or a loop
  • The redirect lands on an unrelated page
  • The sitemap still contains redirecting URLs
  • The final page has noindex or points its canonical elsewhere
  • Bingbot receives a different response from normal visitors

A blocked login page is a different issue

A site scan may complain that an account login is blocked by robots.txt. That's normally fine. Login, account, admin, API and private report pages belong to the app, and nobody needs to find them in search. What matters is whether your homepage, service pages, industry pages and articles can still be crawled. Bing's own webmaster guidelines list what it asks of a site.

What changed

  • — We rewrote the text in plainer words. The steps and sources are unchanged.

Primary sources

  1. Bing Webmaster Tools: URL Inspection
  2. Google Search Central: Redirects and Google Search

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FAQ

Related questions

Should I remove the www redirect so Bing can index both versions?

No. Keep one preferred hostname and redirect the others to it. Two indexed versions would be duplicates, not extra visibility.

Why is the canonical blank on a redirect response?

A redirect doesn't return a normal HTML page for Bing to read. Check the canonical on the destination page instead.

Does blocking an account login block the public website?

No. A robots rule for one path applies only to URLs that match it. Blocking /account doesn't block your public pages as long as their paths are still allowed.