Law firms SEO and AI search
Attorney SEO for estate planning, probate, family and DWI practices
Legal clients decide on the practice-area page: does this firm handle my problem, in my jurisdiction, with credentials I can verify? We check whether each practice area you really offer can be found and understood by a cautious client, by search engines and by AI assistants, without overstating outcomes.
We take on law firms anywhere in the US. Our research starts in Texas.
Law firms examples
What we look at for law firms
Examples of the pages and proof we check.
Practice area and jurisdiction
Each practice area you really offer gets a useful page, with any geographic or licensing limits stated plainly.
Attorney credentials and claims
We check that credentials, experience statements, results, reviews and disclaimers are visible and backed up, and flag anything your counsel should review against bar rules.
A safe way to get in touch
We check whether a prospective client can pick the right way to contact you and knows what not to send through a general form.
Questions owners ask
How do law firms get more clients?
How do law firms get more clients online?
Start with practice-area pages Google can list, consistent local and firm details, useful text search engines can read, experience claims you can back up, and a suitable path to a consultation. We check and can fix the website side; new clients also depend on reputation, your market, intake and professional rules.
Can AI assistants recommend my law firm?
They can mention a firm when they find enough relevant, reliable information about it. We make your practice areas plain, keep your firm's details consistent, add accurate schema and publish useful answers. That helps them describe you correctly. On a monthly plan, each report shows which firms ChatGPT, Claude and Perplexity name for your prospective clients' questions.
What we check
Search, AI answers and customer clarity
Found
Search & Local SEO
- Crawlability, indexability, sitemaps & robots
- Titles, headings, and on-page structure
- Local signals: consistent name, address & phone (NAP), service areas & Google Business Profile
- Where you show in Google Maps for your trade and city
- Page speed and core technical health
- Schema / structured data coverage
Understood
AI Visibility
- Your business facts: who you are, what you do, where
- Explicit services & service-area content
- Pages that answer buyer questions directly
- Schema that matches what's on the page
- AI crawlers can reach your pages
- How often AI assistants name you for your buyers' questions
Chosen
Customer Clarity & Conversion
- 5-second clarity: what you do, for whom, where
- An obvious primary action (call, form, booking)
- Trust signals: your Google rating and reviews next to competitors, proof, credentials
- Mobile conversion & form friction
- Pricing / quote path clarity
See where your law firm stands
The free check is a hand review of your website and Google Business Profile: directional Found / Understood / Chosen scores and your first fixes, usually emailed within two business days. No card required.
Evidence you can check. Public prices, month to month.